Purpose – To help shape a more cohesive research program in marketing and consumer research, this paper presents a systematic effort to integrate current research on consumer empowerment with highly influential theories of power. A conceptual overview of power consisting of three dominant...

In this paper, it is argued that the connectivity of the networked market permits market participants to perceive causal relationships between consumer behaviour and its effects on others. The thesis is put forward that the globally networked markets of the information age give birth to new...

Technical analysis is a technique used by many share traders in their quest to make profits on financial markets. This paper, drawing on qualitative research which focused on non-professional traders, theorizes how the technique represents an extension of the theory of the epistemic consumption...