In the economic paradigm of the previous century a well-crafted strategy delivered successfulcompetitive advantage. This research questions whether, with the advent of the internet andits networked economy, this premise remains valid. In the past, technological shocks such asthe telephone,...

The use of scouting and economic thresholds has not been accepted as readily for managing weeds as it has been for insects, but the economic threshold concept is the basis of most weed management decision models available to growers. A World Wide Web survey was conducted to investigate...

Text in Chinese, with English abstract

Extracting information from text is the task of obtaining structured, machine-processable facts from information that is mentioned in an unstructured manner. It thus allows systems to automatically aggregate information for further analysis, efficient retrieval, automatic validation, or...

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright MCB UP Ltd.

This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is...

In the UK, millions are now online and many are prepared to use the Internet to make and influence purchasing decisions. Businesses should, therefore, consider whether the Internet could provide them with a new marketing opportunity. Although increasing numbers of businesses now have a website,...

Most business scholars agree that the Internet, which emerged as a commercial medium for both information and transactions in 1990s, has forever changed the business landscape. E-business applications support all parts of an organization’s value chain, including promotion, procurement,...

Commercial rumours are an increasingly prevalent feature of the business environment, and the Web has changed how they are spread. Commercial rumours affect sales and consumer confidence. As soon as a negative rumour begins to spread, sales can fall drastically. The challenge for marketers is to...

Unternehmen m?ssen im Hinblick auf die Einbindung Web-basierter Dienste in ihre Gesch?ftsabl?ufe sehr genau abw?gen, welche Nutzungspotentiale bestehen und welche Risiken damit einhergehen. Dies gilt sowohl f?r Grundsatzentscheidungen hinsichtlich des Gesch?ftsmodells, der Gesch?ftsprozesse, der...