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In the economic paradigm of the previous century a well-crafted strategy delivered successfulcompetitive advantage. This research questions whether, with the advent of the internet andits networked economy, this premise remains valid. In the past, technological shocks such asthe telephone,...
Persistent link: https://www.econbiz.de/10009442220
Extracting information from text is the task of obtaining structured, machine-processable facts from information that is mentioned in an unstructured manner. It thus allows systems to automatically aggregate information for further analysis, efficient retrieval, automatic validation, or...
Persistent link: https://www.econbiz.de/10009434589
Currently, many organizations are trying to capitalize on the Web channel by integrating the Internet in their corporate strategies to respond to their customers’ wishes and demands more precisely. New technological options boost customer relationships and improve their chances in winning over...
Persistent link: https://www.econbiz.de/10009447144
Die Messung des wirtschaftlichen Erfolgs von transaktionsorientierten Websites ist guterforscht und findet breite Anwendung. Dahingegen ist eine Aussage über den Erfolg vonWebsites, die lediglich Informationen anbieten, nur sehr eingeschränkt möglich. Beitransaktionsorientierten Websites wird...
Persistent link: https://www.econbiz.de/10009447146
Placing the networks on the Web poses a fundamental challenge, but also provides new opportunities for managing in Developing Asia. There is a huge efficiency gap between the region's manufacturing systems and the management of complementary, knowledge-intensive support services. The challenge...
Persistent link: https://www.econbiz.de/10009451237
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright MCB UP Ltd.
Persistent link: https://www.econbiz.de/10009455176
This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is...
Persistent link: https://www.econbiz.de/10009457824
In the UK, millions are now online and many are prepared to use the Internet to make and influence purchasing decisions. Businesses should, therefore, consider whether the Internet could provide them with a new marketing opportunity. Although increasing numbers of businesses now have a website,...
Persistent link: https://www.econbiz.de/10009458968
Most business scholars agree that the Internet, which emerged as a commercial medium for both information and transactions in 1990s, has forever changed the business landscape. E-business applications support all parts of an organization’s value chain, including promotion, procurement,...
Persistent link: https://www.econbiz.de/10009460640
Commercial rumours are an increasingly prevalent feature of the business environment, and the Web has changed how they are spread. Commercial rumours affect sales and consumer confidence. As soon as a negative rumour begins to spread, sales can fall drastically. The challenge for marketers is to...
Persistent link: https://www.econbiz.de/10009482207