Leveraging customer knowledge – profiling and personalisation in e-business

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright MCB UP Ltd.

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Year of publication:	2001
Authors:	Rowley, Jennifer ; Slack, Frances
Publisher:	MCB UP Ltd
Subject:	Consumer behaviour \| Marketing communications \| Online transaction processing \| Research \| World Wide Web

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Type of publication:	Article
Language:	English
Other identifiers:	10.1108/09590550110400894 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455176