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Die Macht der Marken. Geschichte und Gegenwart.
Schütz, Petra - 2001
missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …
Persistent link: https://www.econbiz.de/10009450179
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Best value, partnerships and relationship marketing in local government
Rees, Patricia L.; Gardner, Hanne - 2003
development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …
Persistent link: https://www.econbiz.de/10009455012
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Contractor Financial Capability Assessments
Ng, Thomas S.; Skitmore, Martin - 1999
The insolvency rate of construction companies is much higher than that of other types of companies. In order to survive, many contractors may try to submit suicidally low bids and/or obtain work that is beyond their financial capability. The employment of financially incapable contractors not...
Persistent link: https://www.econbiz.de/10009437511
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Infusion of information systems in the stockbroking sector
Gharavi, Hosein - 2006
The Australian stockbroking sector has been at the forefront of integrating information systems (IS) in its daily operations. Trade and clearance account for a large percentage of processes undertaken in a brokerage house. Upon integration of IS, the trade and clearance processes of the sector...
Persistent link: https://www.econbiz.de/10009440786
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LOGÍSTICA INTERNA DE FRUTAS, LEGUMES E VERDURAS (FLV) EM SUPERMERCADOS: UM ESTUDO MULTICASOS EM CAMPO GRANDE/MS.
Campeao, Patricia; Oliveira, Leidy Diana Souza De; … - 2008
A presente pesquisa tem como objeto de investigação o sistema de logística interna de FLV em supermercados. Estabeleceu-se como objetivo geral caracterizar as operações logísticas internas de FLV utilizadas pelos supermercados. Especificamente: a) identificar as atividades e fluxos da...
Persistent link: https://www.econbiz.de/10009443367
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Estudo sobre os Processos de Recrutamento e Seleção em Agroindústrias: uma análise em dois estudos de casos
Araujo, Geraldino Carneiro; Dias, Edilaine Mendes - 2008
case study was done in two agricultural industries checking theprocess of recruitment and selection of staff. The type of … recruitment and selection. It is evident that the process of recruitment and selection should be made with great care, because the … specific. An ideal model forrecruitment and selection should be the one where the applicant's vague participateactively in …
Persistent link: https://www.econbiz.de/10009445198
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Economic competition and evolution: Are there lessons from ecology?
Tisdell, C. - 2004
After generally discussing models in ecology and economics that combine competition, optimization, and evolution, this article concentrates on models of intraspecific competition. It demonstrates the importance of diversity/inequalities within populations of species and other environments for...
Persistent link: https://www.econbiz.de/10009447951
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Returns from investing in Australian equity superannuation funds, 1991-1999
Drew, M. E.; Stanford, J. D. - 2003
savings into retirement income more efficiently through the use of passive alternatives to the stock selection problem. …
Persistent link: https://www.econbiz.de/10009447952
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Comparing Five Empirical Biodata Scoring Methods for Personnel Selection
Ramsay, Mark J. - 2002
A biodata based personnel selection measure was created to improve the retention rate of Catalog Telemarketing …
Persistent link: https://www.econbiz.de/10009475048