Best value, partnerships and relationship marketing in local government
Year of publication: |
2003-05
|
---|---|
Authors: | Rees, Patricia L. ; Gardner, Hanne |
Publisher: |
John Wiley & Sons Ltd. |
Subject: | Nonprofit | Not-for-profit | Voluntary sector | Marketing | Fundraising | Cause-related marketing | Brand | Charity | Consumer behaviour | Volunteer | Data analysis | Donor | Relationship marketing | E-relationship development | Public relations | Campaigns | Lobbying |
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