The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture customer relationships as well as reap return business. The reality is that major hotels have been aggressively spending more but achieve less in defending existing customers. We address this void by...

Economics is a complex system that requires different approaches for analysis. I analyzed switching costs and network effects together with a new simulation approach to modeling systems composed of autonomous and interacting agents. Agent based computational economics is one of the simulation...

This dissertation aims to contribute to our understanding of dynamic interaction in duopoly markets. Chapter 1 motivates the study and offers a brief overview of the results.In Chapter 2 I study the dynamic equilibrium of a market characterized by repeat purchases. Such markets exhibit two...

Corporate social responsibility (CSR) has received considerable research attention over the past several decades, including a growing body of work examining consumer responses to firms’ socially-responsible initiatives. Much of this has been of an experimental design, with CSR narrowly focused...

Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising...

Zusammenfassung Die Dissertation behandelt die Thematik der Unternehmensheterogenität. Die Arbeit besteht aus einem theoretischen und einem empirischen Teil. Im theoretischen Teil wird untersucht, wie sich Asymmetrien auf der Ebene der Konsumenten auf das Unternehmensverhalten auswirken. Im...

Diese Dissertation setzt sich aus fünf Forschungspapieren zusammen. Jedes Kapitel enthält ein Papier. Das erste Kapitel untersucht den Zusammenhang zwischen der Größe des Kundenstamms einer Firma und ihrem Gewinn in einem Markt mit Wechselkosten. Entgegen unserer Intuition wird gezeigt, dass...

This dissertation uses game theoretic models to examine the effects of agent anonymity on markets for goods and for information. In open, anonymous settings, such as the Internet, anonymity is relatively easy to obtain --- oftentimes another email address is sufficient. By becoming anonymous,...

The ability to digitize information goods such as music and movies and the growing accessibility of the Internet has led to online piracy and the emergence of a new class of retailers that specialize in digital downloads. Both online piracy and digital retailers have changed the dynamics of the...

The dissertation studies game theoretical models of competitive bidding on multi-unit auction markets. The analysis concerns both monopoly and oligopoly settings. A major part of the thesis deals with equilibrium bidding in variable supply auctions – trade mechanisms in which a monopoly seller...