Zusammenfassung Die Dissertation behandelt die Thematik der Unternehmensheterogenität. Die Arbeit besteht aus einem theoretischen und einem empirischen Teil. Im theoretischen Teil wird untersucht, wie sich Asymmetrien auf der Ebene der Konsumenten auf das Unternehmensverhalten auswirken. Im...

Diese Dissertation setzt sich aus fünf Forschungspapieren zusammen. Jedes Kapitel enthält ein Papier. Das erste Kapitel untersucht den Zusammenhang zwischen der Größe des Kundenstamms einer Firma und ihrem Gewinn in einem Markt mit Wechselkosten. Entgegen unserer Intuition wird gezeigt, dass...

The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture customer relationships as well as reap return business. The reality is that major hotels have been aggressively spending more but achieve less in defending existing customers. We address this void by...

This dissertation aims to contribute to our understanding of dynamic interaction in duopoly markets. Chapter 1 motivates the study and offers a brief overview of the results.In Chapter 2 I study the dynamic equilibrium of a market characterized by repeat purchases. Such markets exhibit two...

Corporate social responsibility (CSR) has received considerable research attention over the past several decades, including a growing body of work examining consumer responses to firms’ socially-responsible initiatives. Much of this has been of an experimental design, with CSR narrowly focused...

Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising...

Economics is a complex system that requires different approaches for analysis. I analyzed switching costs and network effects together with a new simulation approach to modeling systems composed of autonomous and interacting agents. Agent based computational economics is one of the simulation...

We develop an analytical framework to investigate the competitiveimplications of personalized pricing and quality allocation (PPQ),whereby rms charge di¤erent prices and o¤erdi¤erent qualities to di¤erent consumers, based on theirwillingness to pay. We embed PPQ in a model of...

As Internet-based commerce becomes increasingly widespread, large datasets about the demand for and pricing of a wide variety of productsbecome available. These present exciting new opportunities for empiricaleconomic and business research, but also raise new statistical issuesand challenges. In...

This paper analyzes the optimal choice of pricing schedules andtechnological deterrence levels in a market with digital piracy wheresellers can influence the degree of piracy by implementing digitalrights management (DRM) systems. It is shown that a monopolist’soptimal pricing schedule can be...