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Small-scale Business Inspired by Timeless Simplicity: A Contribution Towards Gross National Happiness
Kuntiranont, Wallapa - 2004
The paper explains how Suan Nguen Mee Ma Co., Ltd. (Suan Company) emerged from the NGO movement guided by Sulak Sivaraksa in Thailand. Suan Company is one example of the growing number of experiments in 'alternative business'. In addition to 'fair trade' efforts to bring rural producers and...
Persistent link: https://www.econbiz.de/10009468658
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Using a Modified Payment Card Survey on Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Would the Starting Point Matter
Yang, Shang-Ho; Hu, Wuyang - 2011
Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute...
Persistent link: https://www.econbiz.de/10009444333
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dargestellt am Beispiel von Existenzgründerinnen und Existenzgründern im Einzelhandel in den neuen Bundesländern
Panick, Veronika - 1999
Mit der Arbeit wird der Versuch unternommen, den Zusammenhängen von Biographie- und individuellen Lernprozessen nachzugehen. Dies erfolgt am Beispiel von acht ostdeutschen ExistenzgründerInnen, die sich nach der Wende in den neuen Bundesländern im Lebensmitteleinzelhandel selbständig gemacht...
Persistent link: https://www.econbiz.de/10009467098
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A Study on eco-friendly merchandise in a resort retail environment
Patrick, Lindsey C - 2010
The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee...
Persistent link: https://www.econbiz.de/10009458727
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Assortment factors and category performance: an empirical investigation of Australian organic retailing
Tan, Lay Peng, Marketing, Australian School of … - 2008
The broad objective of this study is to examine how assortment factors and category performance are related within the context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research questions focuses on product assortment in general, for...
Persistent link: https://www.econbiz.de/10009484254
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The Evolution of Shopping Center Research: A Review and Analysis
Eppli, Mark; Benjamin, John D. - 1994
been as wide as it has been deep, including literature in geography, economics, finance, marketing, and real estate …
Persistent link: https://www.econbiz.de/10009484538
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Untersuchung strategischer Marketingkonzeptionen deutscher Handelsunternehmen in Russland am Beispiel der Einzelhandelsbranche
Krause, Valerie - 2007
Aspekt des richtigen Einsatzes von Marketing-Mix-Instrumenten unter Berücksichtigung der kulturspezifischen Eigenschaften des … Unternehmensentscheidungen im Bereich Marketing-Mix-Instrumente im Rahmen eines Russlandgeschäfts unterstützen werden. … reorientation of the country?s economy ? strategic marketing decisions for market entry play a decisive role in the success or …
Persistent link: https://www.econbiz.de/10009459130
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Corporate-NGO Partnerships for Sustainable Development
Damlamian, Corinne - 2006
In the last 15 years, the trend of NGOs working in cooperation with business has developed considerably. The global community – including leaders of international governmental institutions and of the non-profit sector as well as some business leaders – has recognized the importance of...
Persistent link: https://www.econbiz.de/10009438516
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Organic farming and fair trade in developing country as a new agribusiness paradigm: Evidence from Mali
Sinaba, Famory; Dessein, Joost; Lauwers, Ludwig; … - 2011
Organic farming and fair trade certified chains have emerged in West-Africa since the 1990s inanswer to new alternative markets in developed countries. These chains, involving actors fromNorth and South, are seen as an opportunity to sustainably valorise the small peasants agriculturein Africa...
Persistent link: https://www.econbiz.de/10009443377
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Making WKU a Fair Trade University
Vaughan, Matthew John - 2011
Many products consumed on college campuses such as coffee and chocolate come from developing countries where producers are often paid insufficiently and exploited. Fair Trade certification of products guarantees producers a fair price and other social benefits. The objective of my CE/T project...
Persistent link: https://www.econbiz.de/10009466964