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Markenführung im Dienstleistun...
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Exzellenz in Dienstleistung und Vertrieb [Excellence in service and sales]: konzeptionelle Grundlagen und empirische Ergebnisse
Ahlert, Dieter
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Evanschitzky, H.
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Hesse, Josef
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2002
The tertiary sector is the growth area of the 21st Century. Not only are the pure service providers driving the expansion of its high-speed service-proven system concepts. Product manufacturers have long recognized that they and their sales organizations in the service sector have a role in the...
Persistent link: https://www.econbiz.de/10009459816
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Merchandising als Marketinginstrument und Einnahmequelle
Karlowitsch, Elmar
;
Michaelis, Manuel
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2006
Westfälische Wilhelms-Universität Münster, Wirtschaftswissenschaftliche Fakultät, Lehrstuhl für Betriebswirtschaftslehre, insb. Controlling / Arbeitspapier ; 7-1
Persistent link: https://www.econbiz.de/10009454962
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