internet is used for cost reduction purposes and as a competitive weapon, this will have a positive impact on export marketing … internet (when it is used for communication, networking, market research, sales, image enhancement, cost reduction and … competitive advantage purposes) and export marketing performance. Design/methodology/approach: Data were gathered via a self …

The article deals with new trends in internet marketing in tourism. Internet is a powerful solution not only for big … company but for small company too, because internet advertisement is not expensive as other way of advertisement. In the world … is an increasing tendency for spreading of internet availability and this is the reason of the growing importance of …

This study investigates customer satisfaction using a market segmentation approach. Yet emerging customer satisfaction …

of supermarket s and hypermarket s have had impactson market structures and rationalization of marketing activities … onincreasing food chains efficiency by squeezing structures in consumer prices, including forfarmers, processors and marketing … competitive markets, where pricing and sales promotionissues and branding are taking important role in market segmentation of agro …

. Despite interest from academics and practitioners, little research attention has been paid to the market segmentation of … shoppers. Proactive marketing management is a feature of only a minority of UK shopping centers. The marketing communications … groups identified, ?service? vs. ?shops? importance motivation, were more effective than conventional a priori segmentation …

The segmentation of the market is a corner stone of the marketing management. The principal is the choice of the …

working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e …-commerce adoption. Internet-related partnering opportunities with large firms remain a concern for smaller firms. It reveals that …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …