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develop to explore the effect on sales at both the store level and the category level simultaneously. We apply our model to a …. Our results indicate that the reduction in assortment reduces overall store sales, a result that contrasts with that of …’s impact across categories suggests that managers compare select categories in order to moderate the overall loss in sales. …
Persistent link: https://www.econbiz.de/10009441079
This paper examines the relationship of 1987 retail grocery prices to supermarket sales concentration across 95 U …
Persistent link: https://www.econbiz.de/10009442420
This paper critically evaluates the proposed structure and contents of a frequentlydiscussed Category Management (CM) model in the Efficient Consumer Response (ECR) context. Based on this we present an extensive empirical study where the datafrom a survey of 202 household representatives are...
Persistent link: https://www.econbiz.de/10009465982
A framework for developing marketing category management decision support systems (DSS) based upon the Bayesian Vector Autoregressive (BVAR) model is extended. Since the BVAR model is vulnerable to permanent and temporary shifts in purchasing patterns over time, a form that can correct for the...
Persistent link: https://www.econbiz.de/10009448786
and thus allow the frequency, magnitude and duration of sales to be analysed in greater detail than has hitherto been … possible with UK data. Using this price data, sales periods are indentified. Results show that around 8% of products are on … sale at any one time, and that sales are typically four weeks in duration. The average discount is 24% of the regular price …
Persistent link: https://www.econbiz.de/10009444830
market are low; price reductions and bargain sales are avoided by competitors. If the premium prices are compared with the …
Persistent link: https://www.econbiz.de/10009443733
In developed countries governments aim to increase the market share of organic products. Assuming that organic farming creates a positive externality, we address the question of how this environmental benefit can be internalized best. Using the concept of heterogeneous producers and consumers we...
Persistent link: https://www.econbiz.de/10009443869
Persistent link: https://www.econbiz.de/10010353217
This paper proposes a new conception of consumer psychological empowerment while substantiating and defining its different facets. To this end, we conducted 18 interviews with biological food consumers which have been recorded and transcribed and analyzed using the Sphinx software. The results...
Persistent link: https://www.econbiz.de/10011315626
The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers’ and consumers’ interest in both organic foods and regionally branded products. At the moment, it seems to be...
Persistent link: https://www.econbiz.de/10011315902