Lloyd, Tim; Morgan, C. Wyn; McCorriston, Steve; Zgovu, … - 2009
and thus allow the frequency, magnitude and duration of sales to be analysed in greater detail than has hitherto been … possible with UK data. Using this price data, sales periods are indentified. Results show that around 8% of products are on … sale at any one time, and that sales are typically four weeks in duration. The average discount is 24% of the regular price …