Market opportunities for organic foods as a local product

The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers’ and consumers’ interest in both organic foods and regionally branded products. At the moment, it seems to be there a low interrelation between organic products and products with a regional brand. At the same time, there is a quite high interest of costumers in local food products.