Magistro baigiamajame darbe išanalizuota ir įvertinta komunikacijos industrijų veikla šiuolaikinio verslo sąlygomis, elektorinio verslo veiksniai ir galimybės minėtosioms industrijoms bei pateiktos rekomendacijos dėl elektroninio verslo galimybių šioms industrijoms. Žinių ekonomikos,...

The notion of savvy consumers increasingly appears in the e-marketing and e-management literatures, usually in discussions about the importance of consumer-centricity. A synthesis of the literature identifies six broad characteristics of these savvy consumers: they are enabled by competencies in...

Advertising is a huge worldwide industry growing in importance due to the high penetration rate through mainstream media channels and the internet, reflecting social values worldwide. While the standardization versus localization debate has quite matured in the case of traditional advertising,...

The growing awareness of firms about the deployment of information and communications technology continued to stimulate competitive advantage for them in the marketplace. This study investigated the numerous information and communications technologies deployed for products marketing in the...

Purpose - The purpose of this study is to analyze the effect of e-marketing adoption strategy on export performance of SMEs in Pakistan. The mediating effect of marketing activities on the relationship between e-marketing adoption and export performance is also...

What are the factors that favor or slow down the use of the Internet in Africa? In order to answer this question, research has multiplied over the past years. This study proposes a two level hierarchical modeling of the explanatory factors of the Internet adoption in Africa. The data used come...

Dominance of technology is in consumers daily life, while some of them prefer to use it for business purposes; some integrate their basic needs of entertainments and fun over internet and social media usage too. This research aims to understand the different levels of integration and the...