Consumer Savvy: Conceptualisation and Measurement.
Year of publication: |
2007-07
|
---|---|
Authors: | Macdonald, Emma K. ; Uncles, Mark D. |
Publisher: |
Westburn Publishers |
Subject: | Consumer-centricity | consumer savvy | savvy consumers | e-marketing | scale development |
-
Spurious Complexity and Common Standards in Markets for Consumer Goods
Gaudeul, Alexia, (2007)
-
Spurious Complexity and Common Standards in Markets for Consumer Goods
Gaudeul, Alexia, (2007)
-
El-Gohary, Hatem, (2016)
- More ...
-
Consumer savvy: conceptualisation and measurement
MacDonald, Emma K., (2007)
-
Consumer savvy: conceptualisation and measurement
Macdonald, Emma K., (2007)
-
The savvy French consumer : a cross-cultural replication
Garnier, Marion, (2009)
- More ...