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The link between NPD activities and market volatility : an empirical study
Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114
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Marketing Strategy Formulation in the Commercialization of New Technologies
Vincent, Leslie Harris - 2005
marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre … examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little …
Persistent link: https://www.econbiz.de/10009475745
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Using Online Search Data to Forecast New Product Sales
Kulkarni, Gauri M. - 2010
This dissertation focuses on online search as a measure of consumer interest. Internet use is at an all-time high in the United States, and according to the Pew Internet & American Life Project, 91% of Internet users use search engines to find information. Consumers' choices of search terms are...
Persistent link: https://www.econbiz.de/10009450949
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Advancing hermeneutic research for interpreting interfirm new product development
Woodside, Arch G.; Pattinson, Hugh M.; Miller, Kenneth E. - 2005
Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making....
Persistent link: https://www.econbiz.de/10009482086
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Methods for focusing on customer orientation in the early phases in the innovation process.
Cimander, Philipp - 2010
M.S.
Persistent link: https://www.econbiz.de/10009429624
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Managing new product development within the SMEs
Maladzhi, Rendani Wilson - 2008
Product innovation has transformed the minds of business people because of its ability to increase productivity. Other than increased productivity it also allows companies to extend the range of the available products to consumers as well as lowering the prices consumers have to pay. Product...
Persistent link: https://www.econbiz.de/10009447179
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The Impact of Social Capital and Dynamic Capabilities on New Product Development: An Investigation of the Entertainment Software Industry
Voelker, Troy A. - 2008
Businesses today face intense international competition, a heightened pace of development and shortened product life cycles. As a result, many researchers recommend firms collaborate and partner with other firms to succeed. With over a decade of research examining alliances and inter-firm...
Persistent link: https://www.econbiz.de/10009475020
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An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.
Zolfagharian, Mohammadali - 2007
Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co …
Persistent link: https://www.econbiz.de/10009475086
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The relation between key events in the development phase and the financial structure of NTBFs in the software sector
Hogan, Teresa; Hutson, Elaine - 2006
The study is based on a questionnaire survey of 117 Irish software firms. It finds no systematic relation between product lead time and acquisition of first external funds in new technology-based firms (NTBFs). Contrary to the stage model's predictions, these firms are just as likely to secure...
Persistent link: https://www.econbiz.de/10009475708
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Project Organization, Diverse Knowledge, and Innovation Systems in the Korean Game Software Industry
Oh, Eunjoo - 2007
This research was initiated in the belief that new product development requires the integration of diverse knowledge located in different units or organizations. In recent decades, evolutionary scholars have emphasized the importance of coherent systems and regional scientists have highlighted...
Persistent link: https://www.econbiz.de/10009475959