The hotel industry utilises the concept of human resource practices system differentiation (HRPSD) by focusing resources on managerial level jobs as a technique of strategic human resource management (SHRM). Despite its use in both practice and the academic literature, research focusing on HRPSD...

The purpose of this conceptual paper is to develop an understanding the role of consumer evaluation of hotel restaurant co-branding and consider how this impacts intention to purchase. Developed from the existing co-branding literature, a conceptual model of hotel-restaurant co-branding is...

The interaction of actors in a network is of increasing attention in tourism research, as is the ways in which innovations are facilitated by such networks. While there has been attention on formal networks, less focus has been given to how informal sectors create and share innovation to gain...

This study investigates the relationship between perceived brand fit and intention to purchase in the context of a co-branded hotel-restaurant. In particular it examines if co-branding of a hotel in a Thai hotel chain with an independently owned theme restaurant stimulates intention to purchase...

Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a destination brand represents the host community?s...