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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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Black economic empowerment in the Cape Peninsula advertising industry: a multiple case study approach
Duffet, Rodney Graeme - 2009
.The advertising industry has been criticised for its slow empowerment advancement, which led to two parliamentary hearings in the … Advertising (ACA) gave full cooperation during the parliamentary hearings and has been a main driving force of transformation … within the advertising industry. The ACA’s dedication resulted in the Marketing, Advertising and Communication (MAC) sector …
Persistent link: https://www.econbiz.de/10009447156
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The evaluation of business relationships from the buyer's perspective: antecedents to the consideration set for supplier replacement in the South African advertising industry
Van Rensburg, Mari Jansen - 2008
Despite considerable research that has focused on the attributes associated with evaluating and selecting advertising … agencies, and an emerging body of literature emphasizing customer loyalty and retention, advertising agency … to gain a better understanding of business relationships. This is with specific reference to advertising agency …
Persistent link: https://www.econbiz.de/10009457742
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The effect of the financial crisis on the German advertising industry
Deutschmann, Farina - 2010
Die Bachelorarbeit beschäftigt sich mit der derzeitigen Finanzkrise imBezug auf die deutsche Werbeindustrie. Sie beinhaltet die Reaktion derUnternehmen unterschiedlicher Branchen hinsichtlich ihrer Werbungund die daraus resultierenden Auswirkungen auf den Werbemarkt imAllgemeinen. Die...
Persistent link: https://www.econbiz.de/10009434369
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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R. - 2008
(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …
Persistent link: https://www.econbiz.de/10009475018
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte - 2001
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …
Persistent link: https://www.econbiz.de/10009475041
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A Proposed Framework for Understanding Information Security Culture and Practices in the Saudi Context
Alnatheer, Mohammed; Nelson, Karen J. - 2009
An examination of Information Security (IS) and Information Security Management (ISM) research in Saudi Arabia has shown the need for more rigorous studies focusing on the implementation and adoption processes involved with IS culture and practices. Overall, there is a lack of academic and...
Persistent link: https://www.econbiz.de/10009437863
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Proposed Framework for Understanding Information Security Culture and Practices in the Saudi Context
Alnatheer, Mohammed; Nelson, Karen - 2009
An examination of Information Security (IS) and Information Security Management (ISM) research in Saudi Arabia has shown the need for more rigorous studies focusing on the implementation and adoption processes involved with IS culture and practices. Overall, there is a lack of academic and...
Persistent link: https://www.econbiz.de/10009440773
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The influence of national culture on the level and outcome of IS decision making in the IS maintenance/redevelopment decision
Heales, J.; Cockcroft, S. K. S. - 2003
Would the outcome of a Global multinational organizations decision be the same if the same decision were to be made in different countries throughout the world? Within the same organization, we propose that national cultural differences can influence decision making in different countries and...
Persistent link: https://www.econbiz.de/10009448222
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Informal mentoring relationships and the career processes of public accountants
Herbohn, K. - 2004
Research has shown that informal mentoring relationships benefit the protégé, mentor and employing organisation. As such they have been of interest to public accounting firms. The functioning of these relationships in Big Eight/Big Five accounting firms has been investigated in the USA and...
Persistent link: https://www.econbiz.de/10009448300