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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
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E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung
Pohl, Roland - 2004
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
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Personal acquaintances and salespeople in financial services: Differences between customers and friends
Backstrom, Lars; Pitt, Leyland; Campbell, Colin; Nel, Deon - 2009
, salespeople and some of their customers develop close relationships that are akin to friendships. Evidence from social psychology … information. This paper reports on the results of a study of salespeople's assessments of their personal acquaintance with … customers and friends in a financial services setting. The results indicate that salespeople do not classify customers as …
Persistent link: https://www.econbiz.de/10009483882
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Consumer misbehaviour during professional service encounters
Keeffe, Dominique Alexi - 2010
To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...
Persistent link: https://www.econbiz.de/10009438183
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Avoiding the Sharp Tongue: Anticipated Written Messages Promote Fair Economic Exchange
Xiao, Erte; Houser, Daniel - 2008
negative emotion or disapproval, can enforce fair economic exchange. However, scholars are only beginning to understand the … expression of disapproval, or negative emotion, plays an important role in promoting fair decision making. We study one …
Persistent link: https://www.econbiz.de/10009441172
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Three Essays on the Objective Function in Economics.
Goldstein, Daniel A. - 2007
This dissertation consists of three largely independent essays. The first finds a significant correlation between the price of crude oil and significant terrorist attacks by groups of Middle Eastern origin against Western nations. In particular, such terrorist attacks are considerably more...
Persistent link: https://www.econbiz.de/10009477300
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An investigation of relational contracting norms in construction projects in Malaysia
Faisol, Nasruddin - 2010
importance of the value and emotion-related dimensions in developing good relationships. A relationship development model was …
Persistent link: https://www.econbiz.de/10009461343
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Brand Personalities and Consumer-brand Relationships as elements of successful brand management
G?se, Katharina S. - 2011
The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...
Persistent link: https://www.econbiz.de/10009481017
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The influence of gruesome evidence on juror emotion and decision making
Bright, David Anthony, Psychology, Faculty of Science, UNSW - 2008
affective processes by which gruesome evidence might influence juror emotion and decision making. Gruesome evidence presented …
Persistent link: https://www.econbiz.de/10009484184