first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets … consumers' uncertainty. This chapter studies manufacturers' and retailers' advertising content decisions in either a centralized … channel or a decentralized channel, in a market where advertising affects consumers' search behaviors and purchase decisions …

introduces conception and theory of internet advertising with principal distribution methods in order to deliver marketing … methods. Analysis and evaluation of internet advertising market in Lithuania and main development factors of this field are … discussed in second chapter. Last chapter of this paper is based on research of internet advertising in domestic market in …

, as more and more marketing executives have convinced themselves that the Internet, as an advertising communication … advertising on the Internet becomes the means of communication of such projects. Most writers admit that it is those businesses …Today we can clearly state that fast development of the Internet opens up marketing opportunities for business. The …

years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and … charges higher interest rates. Advertising on the Internet indicates a rapid growth of marketing. It is attractive for its … the internet advertising and social network advertising. …

The online advertising of Bucovina tourist area through web pages is a great means of promoting and attracting a large …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …