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This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...
Persistent link: https://www.econbiz.de/10009477643
This dissertation synthesizes previous research from consumer research, psychology and applied economics to develop a conceptual model explaining the effects of perceived price and perceived brand on consumers' pre-purchase service expectations. This research also addresses the extent consumers'...
Persistent link: https://www.econbiz.de/10009477667
This dissertation research examines consumer skepticism and the possible mitigating effect of credibility on consumers' behavior in the marketplace. Of particular interest to this research is the interaction between the credibility of a set of information and consumers' skepticism toward a...
Persistent link: https://www.econbiz.de/10009477878
The objective of this study is to determine how US franchisors in the food service, hotels/motels, and business services industries choose between owning the wholesaler or contracting with an independent wholesaler to distribute their franchise system in host countries. US franchisors own the...
Persistent link: https://www.econbiz.de/10009484435
The purpose of this study was to determine the incentives of companies in either sponsoring or not sponsoring professional sports teams. The review of literature regarding the identification of incentives to sponsor professional sports teams revealed a lack of attention to this aspect....
Persistent link: https://www.econbiz.de/10009430922
The purpose of this study is to determine what factors could influence an economic agents' decision to travel or vacation in Florida. This study measures this decision by analyzing the state Division of Tourism estimates for visitors in light of changes in; national gross domestic product,...
Persistent link: https://www.econbiz.de/10009431461
, conditional and sigma convergence of GDP growth per capita in the farming field forthe brasilian states in the period of 1980 to … existence of sigma convergence. …
Persistent link: https://www.econbiz.de/10009443814
convergence in the Kansas farm sector for a panel of 564 farms for the period 1993-2007. The study seeks to answer two questions …: First, what are the sources of labor productivity growth in the farm sector and second, is there evidence of convergence or … linear model, and smooth coefficient model) are later employed to test for convergence in labor productivity growth and the …
Persistent link: https://www.econbiz.de/10009464078
agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …
Persistent link: https://www.econbiz.de/10009445194
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763