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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R. - 2008
(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …
Persistent link: https://www.econbiz.de/10009475018
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte - 2001
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …
Persistent link: https://www.econbiz.de/10009475041
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An Adoption Model for Mobile Banking in Ghana
Standing, Craig; Standing, Susan; Karjaluoto, H; … - 2009
The impact of social and cultural factors on the adoption of technology still requires much research. To investigate it more fully, we examine the reasons for the adoption and non-adoption of mobile banking in Ghana. Through a survey of 271 people in Ghana, it has been found that social and...
Persistent link: https://www.econbiz.de/10009440844
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Real Options Valuation Of
Moja, Tiisetso Moshate Nathan - 2011
The main purpose of this research was to examine the application of recent investmentanalytics when making capital investment decisions in next‐generation service‐orientedtechnology architectures in the cellular telecommunications industry. Secondaryobjectives were to conduct risk analysis...
Persistent link: https://www.econbiz.de/10009447591
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Mobile banking innovations and entrepreneurial adoption decisions
Ratten, Vanessa - 2011
adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination … by their experience and advertising they are subjected to about the advantages or disadvantages of mobile banking. This …
Persistent link: https://www.econbiz.de/10009484005
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Adware, Shareware, and Consumer Privacy
Gantman, Nataly; Spiegel, Yossi - Tel Aviv University; Tel Aviv University - 2004
Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising …
Persistent link: https://www.econbiz.de/10009435075
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Hybrid Advertising Auctions
Wilbur, Kenneth C.; Zhu, Yi - University of Southern California; University of … - 2008
present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …
Persistent link: https://www.econbiz.de/10009435135
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21st Century jobs initiative - building the foundations for a 21st Century economy. Final main report
2009
The 21st Century Jobs Initiative has been launched in the context of new realities in Washington, D.C., rapid restructuring of the US economy and accelerating changes in the makeup of the East Tennessee economy driven by these and other external economic forces. Continuing downward pressure on...
Persistent link: https://www.econbiz.de/10009436620
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21st Century jobs initiative - Tennessee`s Resource Valley. Progress report 1995
2009
Tennessee`s Resource Valley, a regional economic development organization, was asked to facilitate a two-year, $750,000 grant from the Department of Energy. The grant`s purpose is to make the East Tennessee region less dependent on federal funds for its economic well-being and to increase...
Persistent link: https://www.econbiz.de/10009436621