Lessons learned for teaching mobile advertising : critical review and future directions
Year of publication: |
2012
|
---|---|
Authors: | Okazaki, Shintaro |
Published in: |
Advertising theory. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88662-8. - 2012, p. 373-387
|
Subject: | Werbung | Advertising | Mobilkommunikation | Mobile communications |
-
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng, (2015)
-
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi, (2017)
-
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie, (2019)
- More ...
-
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro, (2007)
-
Physicians' appraisal of mobile health monitoring
Okazaki, Shintaro, (2013)
-
Assessing gender differences in 'quick response' code loyalty promotion acceptance
Okazaki, Shintaro, (2013)
- More ...