organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to …

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for … both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the … study examines gendered perceptions of the functional, social and conditional value of using a virtual consumption setting …

subjective and descriptive norms. The study further determines whether consumption characteristics ? product enjoyment and … study (n = 244) first augmented TPB with descriptive norm. A Singapore study (n = 415) followed up with how consumption … with consumption characteristics as moderators. The findings highlight the importance of considering different norms with …

.Design/methodology/approach - Data were gathered from 361 consumers in Australia. Data analysis was conducted using regression analysis with interactions …

paper is based on interviews with purchasers at a series of locations across Melbourne, Australia, who were actively seeking …

tieferliegenden Ursachen für die langsame Diffusion von nachhaltigem Konsum sind das Thema der vorliegenden Arbeit. Um die … ökologischen oder sozialen Folgen sind konsuminduziert und insofern ist der Konsum das zentrale Handlungsfeld einer nachhaltigen … Entwicklung beitragen. Aus diesem Grund untersucht diese Arbeit primär die Verbreitung von nachhaltigem Konsum. Besondere …