The interactions of consumption characteristics on social norms
Year of publication: |
2009
|
---|---|
Authors: | Lee, Richard ; Murphy, Jamie ; Neale, Larry |
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing Theory | Consumer behaviour | Consumption | Customer loyalty | Youth |
Type of publication: | Article |
---|---|
Notes: | DOI:10.1108/07363760910965873 Lee, Richard, Murphy, Jamie, & Neale, Larry (2009) The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26(4), pp. 277-285. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
-
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte, (2012)
-
Towards a theory on the place of goods and services in Islamic marketing
Boulanouar, Zakaria, (2018)
-
Strong brands, strong relationships
Fournier, Susan, (2015)
- More ...
-
Interactions and consequences of inertia and switching costs
Lee, Richard, (2012)
-
Interactions and consequences of inertia and switching costs
Lee, Richard, (2012)
-
A study of Australian company responses to email complaints
Neale, Larry, (2002)
- More ...