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transformation by eliminating unfair discrimination; applying affirmative action (AA) policies; empowering Black women and …, 2004a:4-5). The transformation process in SA has been a lengthy and complex one, with the government slowly enacting … and this significant piece of legislation has provided a framework to guide and measure transformation activities …
Persistent link: https://www.econbiz.de/10009447156
control, public pressure and the monopolistic enterprises flexibility.The aim of the research is to analyse the transformation … equilibrium. 2. To investigate the macro-environment factors and their influence on the management of organization marketing …
Persistent link: https://www.econbiz.de/10009479286
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …
Persistent link: https://www.econbiz.de/10009443733
agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …
Persistent link: https://www.econbiz.de/10009445194
marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …
Persistent link: https://www.econbiz.de/10009445573
Tanulmányunkkal hozzá kívánunk járulni ahhoz, hogy Magyarország elfoglalja az őt megillető méltó helyét a zöldségek és gyümölcsök hazai és nemzetközi piacán. Ugyanis nem elegendő tudnunk azt, hogy milyen komparatív előnyökkel rendel¬kezünk ezen a téren (is). Azt sem...
Persistent link: https://www.econbiz.de/10009446964