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What?s in a handshake? Exploring business-to-business relational exchange
Newman, Anouche; Lings, Ian; Lee, Nick - 2005
Despite its importance in the development of competitive advantage, attempts to unify diverse classifications of business-to-business relational exchange have been largely unsuccessful. We used 18 semi-structured, in-depth interviews with managers from a wide range of industries to explain the...
Persistent link: https://www.econbiz.de/10009483372
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Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash - 2000
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as...
Persistent link: https://www.econbiz.de/10009484489
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National geprägte Unternehmenskultur am Beispiel Schwedens
Werner, Eva Charlotte - 2009
Unternehmenskultur ist ein interdisziplinärer Begriff. Einerseits findet er Anwendung im Rahmen der … international tätigen Unternehmen anhaften kann: Es ist dies die nationale Prägung von Unternehmenskultur. Eine sich stellende Frage … ist, ob es objektiv feststellbare nationale Besonderheiten und Spezifika in der Unternehmenskultur gibt. In der …
Persistent link: https://www.econbiz.de/10009467159
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Improving methods of communication based on culture in the business environment [electronic resource] /
Burton, Walter N. - 2008
The ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will...
Persistent link: https://www.econbiz.de/10009431646
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Engendering an innovative culture and maintaining operational balance
Hyland, Paul W.; Beckett, Ronald C.; Reinvention Network - Central Queensland University; University of Western Sydney; … - 2005
This paper aims to identify key elements of innovative culture using innovation audit tools. The research seeks to determine if factors such as the ability to collaborate are important in building a culture that supports innovation. Many firms are continually scanning the environment for sources...
Persistent link: https://www.econbiz.de/10009482093
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The entrepreneurial playwright : a relational approach to marketing plays in the regions
Ainsworth, Rodney Phillip - 2008
-making in regional Australia. The paper establishes strategies by which the playwright, when also undertaking the role of …
Persistent link: https://www.econbiz.de/10009437885
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Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, C; Westberg, K - 2009
Purpose - The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory.Design/methodology/approach - The study investigated six Australian sporting organisations using multiple data collection...
Persistent link: https://www.econbiz.de/10009481672
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Systematische Wiederverwendung von Softwarekomponenten bei Finanzdienstleistern
Rothe, Andreas - 2003
Für Finanzdienstleister ist die IT ein entscheidender Produktionsfaktor, der möglichst effi-zient und effektiv die strategischen Anforderungen mit IT-Hochleistungssystemen unter-stützt. Diese Arbeit stellt ein Gesamtkonzept zur nachhaltigen Steigerung der Effektivität der IT durch...
Persistent link: https://www.econbiz.de/10009467472
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A brand audit on the L'Oréal brand
Staisch, Ingrid - 2007
ENGLISH ABSTRACT: The main question addressed in this research study is ‘How can L’Oréal improve upon theircurrent brand image and subsequent brand positioning amongst Stellenbosch students as theirtarget audience’. It was therefore considered necessary for the author of this research...
Persistent link: https://www.econbiz.de/10009442106
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An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.
Zolfagharian, Mohammadali - 2007
Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching...
Persistent link: https://www.econbiz.de/10009475086