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have two potential targets for advertising. Advertising to doctors, called "detailing," has historically been more common …, but in recent years direct-to-consumer (DTC) advertising has risen in prevalence. The question of how these two types of … advertising interact is important for understanding the implications of controversial policies such as the bans on DTC advertising …
Persistent link: https://www.econbiz.de/10009462778
Arzneimittel zur Behandlung dieser Krankheit. Zum anderen wurde auch der Mangel wirksamer Medikamente gegen vernachlässigte … Immatrialgüterrechte wesentliche Vorraussetzung für die konstante Entwicklung innovativer Arzneimittel seien. Kritiker des TRIPS … Arzneimittel gegen vernachlässigte Krankheiten bis zum 30.06.2008 überprüft. Unter Berücksichtigung des kurzfristigen …
Persistent link: https://www.econbiz.de/10009475357
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
Medicare has recently experienced the largest expansion of benefits since its in- ception: the inclusion of prescription drug coverage under the Medicare Prescription Drug, Improvement and Modernization Act of 2003. The policy debate has mainly focused on estimating the cost of implementing the...
Persistent link: https://www.econbiz.de/10009438528
benefit plan resulting from the action of employers as they seek different ways to cut cost. Regression using GEE estimation …
Persistent link: https://www.econbiz.de/10009431802
The objective of our research is to investigate retailer market conduct in the sale of beverage milk using a structural model of consumer behavior and retailer optimality conditions that embrace a range of competitive scenarios. The study is based on an aggregate level analysis of retailer...
Persistent link: https://www.econbiz.de/10009444320
The aim of this thesis is to thoroughly study structural default models based on jump-diffusion processes. Jump-diffusion models were first proposed by Zhou (2001), who also showed that these models have several desirable properties, most important, positive short-term spreads. On the other...
Persistent link: https://www.econbiz.de/10009462191
Existe una versión en español con el mismo número ; This paper applies the methodology developed by Forte and Peña (2006) to extract the implied default point in the premium on credit default swaps (CDS). As well as considering a more expensive international sample of corporations (96 US,...
Persistent link: https://www.econbiz.de/10012530153
standard and international trade. The estimation results allow us to formulate some interesting policy conclusions. …
Persistent link: https://www.econbiz.de/10009467122
Die Arbeit setzt sich mit Unterschieden des geldpolitischen Transmissionsprozesses im Verarbeitenden Gewerbe der Bundesrepublik Deutschland auseinander. Dazu wird der Sektor nach der Systematik der BACH-Datenbank der europäischen Kommission in 10 Branchen eingeteilt. An eine kurze Betrachtung...
Persistent link: https://www.econbiz.de/10009433722