The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …

relationship marketing primarily focuses on the marketing activities of exporters from developed countries and much less attention …

Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest …,these dimensions can be used to construct a model that can guide the managementof long-term marketing relationships.The aim of this …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

, industrial organizational psychology, marketing and organizational behavior, and perspectives that include relational contracting … norms, relationship marketing, networking, and communications. We propose that global supply chain managers need all nine …

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam … ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito … marketing de hortaliças no Brasil são caracterizados por estruturas de regulação por preço, pela informalidade nas transações e …

Marketing scholars question the ability of the 4Ps to explain higher order phenomena in modern marketing. Scholars … contend that marketing's historical framework, based in product centric economic theory, constrains the 4Ps ability to form a … foundation for a general theory of marketing. The focus on value embedded in product fails to explain knowledge-based intangible …

positioned as an important interpersonal norm of stable marketing relationships given recent findings that relationships develop …

One possible “kind” of marketing relationship occurs where a norm of reciprocity is upheld. The norm states that “we … previous work that conceptualises the role of reciprocity in relationship marketing by examining these virtues. For the norm to … effectively stabilize marketing relationships it relies on the presence of other virtues, these include, generosity, conviviality …