Many travel-related products and services are hedonically driven consumption. However, the hedonic experience of travel-related consumption is not well understood. This study examines the hedonic experience of a travel-related consumption event at its pre-consumption, consumption and...

While many hotel companies have participated in various green initiatives and adopted green policy, when it came to the real purchasing decision, their willingness was not matched by action. There could be many reasons for such inconsistency. Lack of consumer demand, increasing environmental...

Service consumptions often involve sharing the service environment with other consumers. Despite the prevalent presence of other consumers in service settings, research in other consumers is sporadic. The global objective of this dissertation is to examine consumers emotional responses to...

With the increasing globalization of the hospitality industry, expatriate assignments have become a necessary undertaken. There is a competitive advantage to be gained through expatriate managers who can operate firms effectively. Most international hotel corporations still employ expatriates to...

This present study examined how employees perceive restaurant brand image and the factors that affect those perceptions. An extensive review of the literature indicated a need for a better understanding of this area which is related to both employee training and job satisfaction and how it...