Showing 1 - 10 of 130
Online Consumer-to-Consumer Communication Networks are characterized by informational and social benefits as well as time and effort costs for participants. Therefore, this dissertation takes an economic perspective on the network formation process as a determinant of value for consumers and...
Persistent link: https://www.econbiz.de/10009467397
designed to test whether a predominant personality inventory (NEO-PI-R) can account for differences in behavior between …
Persistent link: https://www.econbiz.de/10009429016
Risk attitudes are important for human decision making, especially in scenarios where huge wins or losses are possible, as exemplified by planetary rover navigation, oilspill response, and business applications. Decision-theoretic planners therefore need to take risk aspects into account to...
Persistent link: https://www.econbiz.de/10009476107
Persistent link: https://www.econbiz.de/10009434555
, profesional recognation, social value, work occupation, consideration of market employee, personality and pride to career choice … training, profesional recognation, social value, work occupation, consideration of market employee, personality and pride to … respect, work occupation, consideration of market employ and personality have the significantly influence on career choice of …
Persistent link: https://www.econbiz.de/10009464709
This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....
Persistent link: https://www.econbiz.de/10009465504
Researchers are divided with regard to how consumers' experience multiplicity in their self-concepts. One group argues that consumers need a unifying meta-narrative (e.g. Ahuvia 2005), other theorists believe fragmentation is normal (e.g., Firat and Venkatesh 1995). While multiple selves is an...
Persistent link: https://www.econbiz.de/10009467942
Source: Dissertation Abstracts International, Volume: 52-10, Section: B, page: 5571.
Persistent link: https://www.econbiz.de/10009472433
induced emotional states typically measured by opinion polls. This study investigated the relationship of personality … factors General Disclosiveness, Locus of Control, Generalized Trust, Risk Orientation, and Risk Propensity as indicator …
Persistent link: https://www.econbiz.de/10009475081