Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...

This paper attends to two key policy issues in the media and communications sector, and focuses on an innovative case study through which both are being addressed. The case study here is the Brisbane Media Map (http://bmm.qut.edu.au), a student-produced online directory of the Brisbane area’s...

This study was motivated by the researcher's, as well as his superior's, concern that afundamental area of business, information technology investment and evaluation, continues to be problematic for many organisations. The lack of an integrated and methodical approach to the problem, as well as...

Innovative Catering is a research, development and innovation project that involves HAAGA-HELIA University of Applied Sciences, Finnish hospitality industry and the industry‟s technology and appliance manufactures. The objective is to build an experiential restaurant concept. The aim of this...

"The proposed paper synthesises our experience with different economic field experiment from four countries and action research undertaken additionally in two of the countries. The experiments discussed in this paper were carried out in rural communities of Namibia, South Africa, Cambodia and...

The dynamic and often hostile competitive landscape of the twenty-first century has created significant threats to existing patterns of successful competition. A review of the extant literature and research about innovation and entrepreneurship identifies their importance to ensuring corporate...

This research sets out to test the proposal that if business banks were to adopt a business development process focussed upon assisting SME customers rather than concentrating upon their own ROIs and stock prices, both parties would experience significantly enhanced business outcomes in both the...

Strategic IS planning (SISP) has been found to be a key issue of concern for management across organizations in various industries across Australia and the rest of the world. However, most SISP studies have been conducted in the context of large, for-profit organizations. The non-profit sector...

Business Process Management (BPM) is often perceived as a top priority concern in organisations; both in public and private sectors. Process modeling is an embedded component of most BPM initiatives, yet a resource intensive task. How process models can be derived efficiently (i.e. with less...

Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006.