The role of norms in early stages of business relationships: An action research approach
Year of publication: |
2012
|
---|---|
Authors: | Ott, Christoph M. |
Published in: |
jbm - Journal of Business Market Management. - Berlin : Freie Universität Berlin, Marketing-Department. - Vol. 5.2012, 4, p. 215-243
|
Publisher: |
Berlin : Freie Universität Berlin, Marketing-Department |
Subject: | behavioral norms | norm dimension | action research | relational exchange theory | long-term business relationships |
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