retailers keep up with the various aspects of merchandising needs as well as create a competitive advantage over many years …

also finds that a deeper manufacturer brand assortment hurts private label performance.This study contributes to a body of … industry and convenience consumer goods contexts.Keywords: assortment, private label, store brand, specialty retailing, cross …The broad objective of this study is to examine how assortment factors and category performance are related within the …

number of riceproducts available in the retail market, with different classification,standards, packages, brands etc. It can …

This study uses the case of retail work at a high-line branded home furnishings store to examine how employer brand … operates in retail labor control. Specifically, the study examines how gender and class as meshed are exploited by the … demonstrated through the brand because it allows them to construct enhanced (gendered) class identities. Workers produce, consume …

retail sectors and provide direction for industry and academic researchers in better understanding viable strategies to this … messages to the consumer and play a critical role in the market success. The revised version of David Aaker's 'Brand Identity … currently owned well-established brand names in their respective categories. Using a case study approach, company …

missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …

issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …