that advertising attitudes for high-SNI consumers are mediated by testimonial thoughts, whereas the attitudes for low …

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly … of the study. 202 useable responses were retained for analysis. The findings found that attitudes do not influence … attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal …

their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and …This study analyses and compares the theories relating to advertising and competition in economics literature with … competition. A survey of the main literature in economic theory concerned with advertising and competition includes the theory of …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However … consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered …

This research identifies the experiences, behaviours, attitudes, values and beliefs of Australia's most successful …