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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Bootstrap Markov chain Monte Carlo and optimal solutions for the Law of Categorical Judgment (Corrected)
Kochanski, Greg P; Rosner, Burton S. - 2010
A novel procedure is described for accelerating the convergence of Markov chain Monte Carlo computations. The algorithm uses an adaptive bootstrap technique to generate candidate steps in the Markov Chain. It is efficient for symmetric, convex probability distributions, similar to multivariate...
Persistent link: https://www.econbiz.de/10009441534
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Identitätsbasiertes strategisches Markencontrolling
Staudacher, Jörg - 2008
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
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Brand Personalities and Consumer-brand Relationships as elements of successful brand management
G?se, Katharina S. - 2011
?s perception of brand personality. In particular, the first goal is to gain an understanding of the way consumers perceive brands …. The aim is to explore the amount of variance in consumer perception of brand personality. Do all customers perceive the … untersucht wie Markenpers?nlichkeiten von Konsumenten wahrgenommen werden. Ziel ist es, die Varianz der Wahrnehmung der …
Persistent link: https://www.econbiz.de/10009481017
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Gendered perceptions of experiential value in using web-based retail channels
Andrews, L.; Kiel, G.; Drennan, J.; Boyle, M. V.; … - 2007
Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the study examines gendered perceptions of the...
Persistent link: https://www.econbiz.de/10009448547
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Nutzenorientierte Markenführung
Metzler, Patrick - 2006
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
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Consumer decision making in telecommunications
Harrison, Paul - 2011
mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real …
Persistent link: https://www.econbiz.de/10009483985
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Ökokaufhaus - Konzept der Zukunft? Empirische Analyse der Effekte eines innovativen Unternehmenskonzept auf Umwelt und Gesellschaft
Gebhardt, Beate - 2006
Nachhaltiges Wirtschaften der Unternehmen und nachhaltiger Konsum der Verbraucher stellen die Zielgrößen dar, die als zukunftsweisend deklariert werden. Ein unternehmerischer Pionier, der idealistisch motiviert, verschiedene Nachhaltigkeitsziele verwirklichen will, allen voran das...
Persistent link: https://www.econbiz.de/10009451187
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Novice vs habitual entrepreneurship : differences in motivations, actions and expectations
Gordon, Scott R.; Davidsson, Per; Steffens, Paul R. - 2009
This research examines habitual entrepreneurship as undertaken by those currently creating a new firm and those who recently had. The suggestion is that habitual entrepreneurs have different motivations for firm creation, take different actions during the process, and have different expectations...
Persistent link: https://www.econbiz.de/10009437641
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Managers’ knowledge and perceptions of the firm’s HIV/AIDS policy and programme
Mabuza, Mbuso - 2010
ENGLISH ABSTRACT: A number of firms fail in their endeavours to run successful HIV/AIDS workplaceprogrammes and as a result they incur not only an unmitigated risk but also the costs andopportunity costs of the projects. The purpose of this study is to explore senior managers’knowledge of,...
Persistent link: https://www.econbiz.de/10009442034