branding, and the way in which the online channel is being used to support brands. The focus of this research is the top multi … more detailed analysis of online branding strategies, including communicating brand identity and presence, and building … brand relationships. Findings – Most top “non-value” fashion retailers offer transactions through their web site, offering …

brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …Modern brands are as highly complex systems crucial for todays economies and societies. The 'right' brands very often … are the most important asset a company has. Brands also increasingly decide on social status and belonging. They provide …

?s perception of brand personality. In particular, the first goal is to gain an understanding of the way consumers perceive brands …The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent … two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive …

The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … products brands influence to costumer behavior; ● according to research results to introduce a brand name management model for … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock …

Lithuanian language.KEY WORDS: brand, brand name, brand symbol, protection of the brand, brand equity, brand management, brand … management model.Research object – “Malsena” Joint-stock company brand.Research subject – brand management of powdery products ….Research aim – the analysis of theoretical and practical aspects of brand management, to provide of Joint-stock company “Malsena …

line of research has not examined actual brand use, and has not tested whether using these brands actually results in self …-enhancement approaches through brands with appealing personalities, and the influence of brand personalities on consumers. Implicit beliefs …Researchers have shown that consumers often prefer and choose brands with appealing personalities in an attempt to …