Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for individual-level estimation of part-worths. We discuss a method for...

According to neoclassical economic theory, the only stated preferenceelicitation format that can feasibly be employed in field studies to which truthful responsecan be the dominant strategy for all respondents is a single binary choice between thestatus quo and one alternative. In studies where...

The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what drives the demand for mobile service bundles. If casual observation is an accurate indicator, consumers make their mobile...

This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

Published by Asociación de Economistas Agrarios de Chile

The paper analyses how different aspects connected with regulations can influence theconsumers’ quality perception and the value that consumers attribute to the wine sectorproducts. In particular, aspects concerning labelling and presentation of designations of origin,which, in turn, mirror...