Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing...

To date, the Australian macadamia industry has not been able to obtain reliable sensory measurements (hedonic and diagnostic) that could be linked to processing and other quality criteria. This study measured consumer preferences for Australian macadamia nuts using consumer preference testing...

Public water utilities have increasingly turned to increasing block rate price structures to reduce water consumption and signal the high environmental costs of water supply. Hsu evaluates the impact of a new and substantially higher price block added to the existing block rate price structure...

To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced...

With the recent development of technology to classify beef for tenderness, it is now possible for packers and retailers to market brands of beef known to be consistently tender. The present experiment was conducted to determine consumer impressions of Tender Select, a model beef brand comprised...

Post-harvest apple treatment with 1-methylcyclopropene (1-MCP) was previously found to inhibit fruit ripening but also to inhibit the production of volatile compounds that contribute to apple flavor. The first objective of this study was to determine if consumers could distinguish 1-MCP treated...

The health industry has acquired a reputation as lagging in the use of information technology (IT). Therefore, this study has been undertaken to assess state health's use of IT and then to assess the causal factors of the differing usage rate, if any. The state health industry was compared to...

Litchi is an important crop in the mountainous part of northern Thailand yet its profitability has declined during the last 15 years. The replacement of litchi fruit orchards for seasonal flowers and vegetables has external costs related to increased levels of soil erosion, pesticides, and...

The promise of the Internet and e-commerce has led to the increasing use of the web for transaction processing. Many organizations have adopted web-enabled transaction processing for applications such as processing payments online, selling products online, making travel reservations to name a...