How to overcome pro-change bias : incorporating passive and active innovation resistance in innovation decision models
Year of publication: |
2014
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Authors: | Talke, Katrin ; Heidenreich, Sven |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 5, p. 894-907
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Subject: | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes |
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