critical role of entrepreneurship in the capability building process. Competitive advantage has been predominantly measured in … organizational innovation-based competitive strategy. The paper contributes to the strategic marketing theory by developing and … refining measures of entrepreneurship, market-focused learning capability, organizational innovation and sustained competitive …

enabling consumers to act proactively and productively in the market as entrepreneurs. This book: Marketing and consumer …This chapter: The ‘new dominant logic of marketing’ switches the view of firms as the principal economic producers and … value creators to one in which customers are actually engaged in the value creation and marketing process (Normann and …

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …

Venkataraman (2000) introduced entrepreneurship as a nexus between the opportunity and entrepreneurial individuals. Thus … they are often called - 'opportunities' is regarded as a key research goal in entrepreneurship (Davidsson, Hunter and … they had access to. Further, since entrepreneurs operate in an environment of heterogeneous and uncertain, they have to …

Principal Topic Venture ideas are at the heart of entrepreneurship (Davidsson, 2004). However, we are yet to learn what … factors drive entrepreneurs’ perceptions of the attractiveness of venture ideas, and what the relative importance of these … position of the individual. This study examines how entrepreneurs weigh considerations of different forms of novelty and …

conducted on 36 existing entrepreneurs and potentialentrepreneurs on a purposive and convenience basis. The data gathered …. The results of the survey indicatedthat in the South African context, entrepreneurs’ propensity to start businesses … agreed that education in entrepreneurship could increase the quality ofbusinesses that are started.Although previously …

Entrepreneurs need resources to organize new venture offerings into marketplace-acceptable forms. Entrepreneurs use … outcomes via interactions with entrepreneurs' existing networks. In order to account for the dynamic nature of entrepreneurial … database containing information about nascent entrepreneurs, as its data source to test predictions examining the dynamics of …

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …