Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence
Year of publication: |
2017-10-03
|
---|---|
Authors: | Abashidze, Irakli |
Publisher: |
Techmind Research Society |
Subject: | Marketing | Marketing management | Integrated marketing communications | IMC | Web 2.0 | Social media | Online reputation management | ORM | Online marketing |
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