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following question: „How do we explain the switch between industry and services as a determinant of growth/prosperity for the 28 … developing countries have services-oriented economies. Simply put, in any modern capitalist state, economic growth is … intensive services that are based on knowledge exploration. …
Persistent link: https://www.econbiz.de/10011316207
following question: „How do we explain the switch between industry and services as a determinant of growth/prosperity for the 28 … developing countries have services-oriented economies. Simply put, in any modern capitalist state, economic growth is … intensive services that are based on knowledge exploration. …
Persistent link: https://www.econbiz.de/10015336603
have had its origin in deregulation which allowed firms to advertise their services and solicit new clients, encouraging …
Persistent link: https://www.econbiz.de/10009430953
Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....
Persistent link: https://www.econbiz.de/10009431140
This paper examines the impact of service orientation (SO) on relationship quality, and its consequences for consumer behaviour in the travel industry. Specifically consumers' positive behavioural intentions, perceptions of switching costs, and consumer activism are examined as consequences of...
Persistent link: https://www.econbiz.de/10009437676
No other sector in the economy influences business decisions like professional services, and while large commercial …
Persistent link: https://www.econbiz.de/10009437770
ignored in the literature. Following several calls for research on services internationalization (e.g., Pauwels and Ruyter … tourism), this paper provides unique insights into a previously unexplored sector in the international services field. Results … identify the main barriers that services firms from emerging markets face during their internationalization process, and the …
Persistent link: https://www.econbiz.de/10009437776
from product solutions to health services which are accessible and affordable by all is required. This paper explores a … design led approach to innovation to assist medical device companies develop new services and experiences and reshape their … notions of the nature, development and deployment of health care services. This approach uses design tools and methodologies …
Persistent link: https://www.econbiz.de/10009437868
increasing involvement in VM provides an opportunity for the profession to re-model some of its traditional services in a more … of services offered in the quantity surveying practice; especially in UK has proven to be a natural progression of QS … the development of VM in Malaysia and the challenges VM face services in QS firm to remain ahead of their competitors. …
Persistent link: https://www.econbiz.de/10009438080
This paper examines the effect of service orientation on a metaconstruct of relationship quality comprising of three dimensions; satisfac tion, trust and commitment, within the travel industry. The impact of these three dimensions on consumer behaviour is also explored, specifically consumer...
Persistent link: https://www.econbiz.de/10009438100