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Kay Peters - 2008

The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...

Persistent link: https://www.econbiz.de/10009428989

Gendered perceptions of experiential value in using web-based retail channels

Andrews, L.; Kiel, G.; Drennan, J.; Boyle, M. V.; … - 2007

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the study examines gendered perceptions of the...

Persistent link: https://www.econbiz.de/10009448547

An ethics of representation for international marketing

Schroeder, Jonathan; Borgerson, Janet L. - 2005

advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

Persistent link: https://www.econbiz.de/10009440910

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

Symbolic visuals in advertising: The role of relevance.

Holmes, Gary R. - 2008

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

Persistent link: https://www.econbiz.de/10009475018

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Allen, Charlotte - 2001

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

Persistent link: https://www.econbiz.de/10009475041

Novice vs habitual entrepreneurship : differences in motivations, actions and expectations

Gordon, Scott R.; Davidsson, Per; Steffens, Paul R. - 2009

This research examines habitual entrepreneurship as undertaken by those currently creating a new firm and those who recently had. The suggestion is that habitual entrepreneurs have different motivations for firm creation, take different actions during the process, and have different expectations...

Persistent link: https://www.econbiz.de/10009437641

Bootstrap Markov chain Monte Carlo and optimal solutions for the Law of Categorical Judgment (Corrected)

Kochanski, Greg P; Rosner, Burton S. - 2010

A novel procedure is described for accelerating the convergence of Markov chain Monte Carlo computations. The algorithm uses an adaptive bootstrap technique to generate candidate steps in the Markov Chain. It is efficient for symmetric, convex probability distributions, similar to multivariate...

Persistent link: https://www.econbiz.de/10009441534

Managers’ knowledge and perceptions of the firm’s HIV/AIDS policy and programme

Mabuza, Mbuso - 2010

ENGLISH ABSTRACT: A number of firms fail in their endeavours to run successful HIV/AIDS workplaceprogrammes and as a result they incur not only an unmitigated risk but also the costs andopportunity costs of the projects. The purpose of this study is to explore senior managers’knowledge of,...

Persistent link: https://www.econbiz.de/10009442034

Consumer Choice for Fresh Fish: Factors Affecting Purchase Decisions

Nauman, Fayyaz A.; Gempesaw, Conrado M.; Bacon, J. Richard - 1995

the products are farm-raised, having previous experience with purchasingseafood along with the perception that seafood is …

Persistent link: https://www.econbiz.de/10009444673

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