Third-person perception of cosmeceutical product advertising : the moderating role of body esteem
Year of publication: |
2014
|
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Authors: | Meng, Juan ; Gonzenbach, William J. ; Pan, Po-Lin |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 14.2014, 2/3, p. 163-171
|
Subject: | Female consumers | cosmeceutical product | third-person perception | body esteem | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbung | Advertising | Werbewirkung | Advertising effects |
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