The first objective of the dissertation is to test for price asymmetry in several important agricultural product markets: beef, pork, poultry, eggs, potatoes, tomatoes and lemons. Studies by other economists suggest that evidence on the presence of asymmetric price adjustment is mixed. This...

This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...

Facilitated business-to-business (B2B) word-of-mouth (WOM) is becoming an important marketing tactic. A paucity of academic research has measured the effectiveness of facilitated B2B WOM. Previous research has also failed to adequately measure its effectiveness on target audiences' purchase...