The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers’ and consumers’ interest in both organic foods and regionally branded products. At the moment, it seems to be...

The article deals with results of several marketing surveys related to the promotion of Czech products in the regional food market as well as to the consumers’ awareness of regional brands. An important part of consumers prefers regional food and food products, is interested in their...

The Home Depot, Inc. is the world’s largest home improvement retailer and thesecond largest retailer in the United States. The company made its debut in 1979 and hasgrown to 1,984 stores throughout the United States (including Puerto Rico and the VirginIslands) as well as Canada and Mexico....

Bucovina - ancient cradle of Romanian culture and civilization is a special tourist area thanks to accessible and harmoniously combined landforms, a favorable climate for tourism throughout the year, which provides a varied fauna and flora and a cultural, historical and architectural heritage...

This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business...

Descriptive statistics and time-series econometric models are used to characterize the behavior of monthly fluid milk prices. Prices in April, May and June appear to be more variable than those in subsequent months, and the spring-time prices are perhaps skewed. Econometric models can capture...

Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis of distinctive emotional, rather than...