ENGLISH SUMMARY: With diminishing sources of capital over the past two decades, developing countries have increasingly regarded the flow of foreign direct investment (FDI) as their main source of capital for development. In response to this, countries have also liberalised their policies, making...

This study examines the relationship between a firm??s degree of multinationalityand its managers?? earnings forecasts. Firms with a high degree of multinationality aresubject to greater uncertainty regarding earnings forecasts due to the additional riskresulting from the more complex...

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Around the world, companies are rapidly moving towards outsourcing to enhance their competitive position in the market through reduction in product development cycle times (costs), demands for better quality, improvement in supply chain management and higher expectations from more discriminating...