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engaged in a process of “territorial competition” inan integrated world economy. The identity of the region can be used as a …
Persistent link: https://www.econbiz.de/10009445911
treats home culture and host culture as existing entities, and it provides further support for viewing cultural identity as …
Persistent link: https://www.econbiz.de/10009448387
knowledge worker is centrally adopted and, using this approach, the identity of knowledge workers and their interpretation of …
Persistent link: https://www.econbiz.de/10009465828
construction used in IOR managers’ identity discourse. Our analysis of these repertoires suggests that, although the development of … expertise. In this tensile positioning, they forestall closure on their identity by constantly shifting identifications …
Persistent link: https://www.econbiz.de/10009474941
another as part of identity construction. This dissertation attempts to answer the following research questions: 1. Do self …-concept and identity motivate consumers to engage in electronic word-of-mouth (eWOM)? 2. Is there a conceptual model to represent …, hypotheses were tested using structural equation modeling (SEM). The results suggest that self-concept and identity indeed …
Persistent link: https://www.econbiz.de/10009475030
Identifiers are an essential component of online communication. Email addresses and instant messenger usernames are two of the most common online identifiers. This dissertation focuses on the ways that social, technical and policy factors affect individual's behavior with online...
Persistent link: https://www.econbiz.de/10009477729
Įmonių reputacijos svarba ir aktualumas šiandieniniame verslo diskurse vis didėja. Įmonių reputacija tampa organizacijos turtu – juk dabartinę įmonių vertę tik iš dalies apsprendžia jos materialusis turtas. Reputacijos valdymas tampa vis būtinesnis. Reputacijos vertinimas gali...
Persistent link: https://www.econbiz.de/10009478343
E-retailers or e-businesses generally represent a special case of corporate branding. As with most aspects of e-commerce, very little is known about the sources or drivers of successful ebrands. Why are some e-brands better than other e-brands? At the same time, e-brands are a particularly...
Persistent link: https://www.econbiz.de/10009448680
corporate sponsors of NPOs. Drawing on social identity theory, the authors propose that willingness to purchase sponsoring firms …
Persistent link: https://www.econbiz.de/10009448854
in-depth interviews and participatory observation we provide an insight into the identity-constituting meanings … commodified cultural symbolic mediators to construct and reaffirm a sense of self and identity and also to covertly resist the …
Persistent link: https://www.econbiz.de/10009458975