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Bauner, Christoph - 2011

This dissertation consists of three chapters relating to various topics in empirical Industrial Organization. The first two chapters deal with the empirical treatment of sales in online markets. The third chapter explores the level of pass-through for taxes on soft drinks. In the first chapter...

Persistent link: https://www.econbiz.de/10009475391

Effects of e-commerce on prices and business competition

Lacuesta Gabarain, Aitor; Roldán Blanco, Pau; Serrano …

Artículo de revista ; This article describes the boom of recent years in e-commerce in Spain, which reached a 14% share of sales in 2016, similar to the euro area average. The COVID-19 pandemic may have accelerated this trend, with some authors indicating a 6 pp increase in the share of sales...

Persistent link: https://www.econbiz.de/10012525290

Mass Customization with Vertically Differentiated Products

Loginova, Oksana; Wang, X. Henry - University of Missouri; University of Missouri - 2008

most preferred variety and aquality valuation. Customization provides ideal varieties but has noeffect on product qualities … either both firms customize, only the higher quality firmcustomizes, or no firm customizes. Even if customization is costless … welfare changeswith the fixed cost of customization. Interestingly, the relationship isnot always monotonic. Contrasting with …

Persistent link: https://www.econbiz.de/10009435143

Implementing Vanilla ERP Systems: Factors to Consider in Strategy, Business Alignment, and Customization

Yick, Janice - 2011

This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].

Persistent link: https://www.econbiz.de/10009447339

Examining cognitive processes of unstructured decision making

Crow, Janis J. - 2006

Doctor of Philosophy

Persistent link: https://www.econbiz.de/10009464102

Effect of Electronic Secondary Markets on the Supply Chain

Ghose, Anindya; Telang, Rahul; Krishnan, Ramayya - 2008

We present a model to investigate the competitive implications ofelectronic secondary markets that promote concurrent selling of new andused goods on a supply chain. In secondary markets where supplierscannot directly utilize used goods for practicing intertemporal pricediscrimination and where...

Persistent link: https://www.econbiz.de/10009435040

Price Discrimination in Two-Sided Markets

Liu, Qihong; Serfes, Konstantinos - University of Oklahoma; Drexel University - 2007

We examine the profitability and the welfare implications of pricediscrimination in two-sided markets. Platforms have information aboutthe preferences of the agents that allows them to price discriminatewithin each group. The conventional wisdom from one-sided horizontallydifferentiated markets...

Persistent link: https://www.econbiz.de/10009435121

A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001

Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...

Persistent link: https://www.econbiz.de/10009437698

Who are we scaring with high fear road safety advertising campaigns

Tay, Richard S.; Ozanne, Lucie - 2002

Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...

Persistent link: https://www.econbiz.de/10009437765

Differentiation, self-selection and revenue management

Ng, Irene C. L. - 2006

This paper takes an interdisciplinary approach towards revenue management, incorporating economics and marketing concepts and proposing that firms employ a dynamic service differentiation so that consumer needs are met more closely. To locate market segments, the paper proposes that firms employ...

Persistent link: https://www.econbiz.de/10009440914