Reflecting its importance to thc financial success of organisations, interest in consumer loyalty continues unabated. However, there are still many unanswered questions about its conceptualisation and measurement.These questions must he resolved before academics and practitioners can usefully...

Because loyal consumers are less likely to switch to competitors and because they are more tolerant toincreases in price than non-loyal consumers, one of the main aims of firms is the “generation” of loyal consumers.But what is consumer loyalty? The marketing literature emphasises that for...

Consumer Loyalty as a measure of consumers' attachment to particular supermarket, has become an important notion in consumer behavior. The producers understand that better retain existing customers than new customers. Therefore, in order to build consumer affinity with the product, then...

SANTRAUKABakalauro baigiamajame darbe pateikiama užsienio ir lietuvių autorių suformuotos vartotojų lojalumo sampratos ir esmė, atskleisti ir analizuojami vartotojų lojalumą formuojantys veiksniai, lojalių klientų nauda įmonei, nagrinėjami lojalumo tipai ir lojalumo matavimo metodai....

This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual representation. An...

The paper explains how Suan Nguen Mee Ma Co., Ltd. (Suan Company) emerged from the NGO movement guided by Sulak Sivaraksa in Thailand. Suan Company is one example of the growing number of experiments in 'alternative business'. In addition to 'fair trade' efforts to bring rural producers and...

Across much of the developed and developing world the last few years have been marked by protest against institutions and corporations. Much has been said about the significance of these protests, indeed books broadly supportive of anti-corporate protest compete for ratings against management...

A development in Australian hospitality education has been increasing numbers of industry specific tertiary courses developed in conjunction with, and often at the request of, a particular industry through its industry association. The desire for more professional standards and management...

The aim of this paper is to provide clues to industry and academia on how best to approach the challenge of developing a sustainable supply chain. A case study was undertaken of the Westpac Banking Corporation – one of the world's most socially responsible banks – to examine how they...

In the past decade, the stakeholder approach has gained much acceptance among academics and practitioners. Noticeably, there has been little consideration of the motivations and processes used by businesses to avoid or neglect stakeholder power and pressures. This is all the more remarkable in...