Measuring Consumer Loyalty : the loyalty orientation scale
Year of publication: |
2002
|
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Authors: | Beatson, Amanda ; Coote, Leonard V. |
Publisher: |
European Marketing Academy |
Subject: | Marketing Management (incl. Strategy and Customer Relations) | consumer loyalty |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Beatson, Amanda & Coote, Leonard V. (2002) Measuring Consumer Loyalty : the loyalty orientation scale. In European Marketing Academy Conference, 28-31 May, 2002, Braga, Portugal. |
Source: | BASE |
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